Exploring individuals's media consumption practices
Exploring individuals's media consumption practices
Blog Article
Below is an intro to some existing trends and practices in tv and content viewing.
In the present digital age, mobile phones have become one of the most prevalent tools that individuals are using to view videos and gain access to media. Nowadays, many social media platforms are providing endless feeds of brief, successive videos, that are growing in popularity among smart device users. In fact, statistics show that that internationally, mobile content consumption is on the rise, revealing that short form media is among the fastest growing media trends right now. These platforms enable users to see a collection of personalised content and interact instantly, making these videos far more appealing and addictive than traditional television. Short form videos are also being used more often for news and instructional purposes, not just for home entertainment. Subsequently, this trend is changing the way individuals are actively looking for and counting on to receive information, in a faster, shorter and more functional format.
In the last few years, with the rise of digital media, the way in which people consume media has shifted considerably. For several years, conventional television was the primary source of family entertainment for most people. However, after the development of streaming platforms, many viewers are turning away from scheduled television, particularly among younger individuals. Instead, global media content analysis reveals that more individuals are purchasing subscriptions to streaming services, which strongly evidences the transformation in audience intake habits. These options are popular for enabling people to enjoy the shows and films they want, whenever they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the appeal of streaming platforms as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the marketplace.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the rise of streaming platforms and short form video content, the method by which people are getting their information is also evolving. Individuals are significantly turning towards online news sources, rather than watching TV, to find out about present worldly affairs. Nevertheless, concurrently, due to a constant flow of info, individuals are coming to be overwhelmed by huge amounts of content. In reaction to this, news organisations are re-engaging viewers by making short form content that is more clear and easier to follow. These days it is common to see news channels that have mass followings on social media platforms. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this approach has been important for supplying website individuals with trusted and verified news sources, in a format they can easily identify with.
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